Oct 10, 2025
1 min read • CRO, A/B testing, analytics, experiments
Conversion Rate Optimization: A Systematic Approach
A process-driven approach to lift conversion without guesswork.
CRO starts with analytics: identify where users drop off and form hypotheses for why. Prioritize experiments that target high-impact pages using an ICE score (Impact, Confidence, Ease). Run controlled A/B tests and measure primary business metrics. Iterate on winners and learn from losers. Document learnings in a shared playbook so insights compound across teams and campaigns.
Institutionalize Experimentation
Create templates for hypothesis, measurement, and analysis to make experimentation repeatable and reliable. Share results across teams and maintain a changelog of experiments to prevent duplicated effort.
User Journey Mapping
Map out the entire user journey to identify friction points. Optimization isn't just about landing pages; it's about the holistic experience from ad click to purchase. Use heatmaps and session recordings to see exactly how users interact with your site and where they get stuck.
Multivariate Testing
For high-traffic pages, use multivariate testing to test combinations of elements (headlines, images, buttons) simultaneously to find the optimal mix.